Work with children
Projects involving children should focus on the environment the children live in and allow them choose the objects and themes they want to explore. Some guidance will be appropriate on how to investigate local history and heritage as well as available sources. An exhibition of the results can allow for celebrating the local heritage and promote its appreciation and preservation.
Encourage students to participate
Young people can be engaged in collaborative projects, for example, students of arts & humanities centres, technical universities or business schools. They can work on particular tasks, for example help develop a business plan or prepare content. Participation in a project allows the students to acquire relevant competences and skills. They might also develop a deeper understanding of why cultural heritage is an important resource of the town and region.
Invite volunteers or offer internships
Volunteering or an internship can allow young people to get in contact with cultural and creative organisations. But good planning of the participation and mentoring by the host organisation is required.
Involve interested citizens
Many citizens are interested in cultural heritage as well as to participate, with own views, ideas and content. Some might also become strong promoters of a project. Involving citizens can contribute to the spirit and outcomes of a project. In general, citizens want to contribute according to their terms, concerning required time and effort, and maybe type of heritage. Projects that want to involve citizens should be aware of this and offer different and flexible ways to participate.
Value local knowledge
Rather than destination marketing with often stereotypic images and messages, involving local people in the communication of heritage can allow for a distinct approach. People who have grown up, live and work in the area might provide personal stories that explain what they value about particular objects, places or events. Authentic local voices can create an emotional resonance and first personal attachment of visitors with the town, its people and places.
Establish links with local activities and products
Connect with local events, creative culture programmes, and producers of local goods, e.g. products of artistic craftsmanship that are inspired by regional cultural heritage.