Communicate heritage values
In order to contribute to a purpose, cultural heritage must be known, appreciated, and actively used. Therefore communication is of key importance. The communication of cultural heritage should of course centre on the heritage values (e.g. historical, social, symbolic or aesthetic).

Promote sustainable use of heritage resources
Highlight the contribution of cultural heritage to quality of life, cultural identity and sense of belonging, and help prevent devaluation of cultural sites.

Focus on distinctness
Highlight the specific heritage of the region or town and how it expresses its culture, identity and distinct character. Thus local specificities, particular places and contexts should receive special attention.

Emphasize the human side
Instead of presenting objects and information, emphasizing the human side of heritage, social history and life, exemplary people, authentic voices and stories will appeal to most people.

Think experiences
Will the intended content and interaction engage and inspire people? Does it carry meaning and emotions? Will it allow for enriching and memorable experiences?

Select the right format
Various formats can be used to communicate cultural heritage. Interactive storytelling will arguably be more engaging than a static presentational format. A game-like approach can also be appropriate, especially if children are among the intended user groups. For a cultural route or local walking trail a thematic approach might fit best.